In a bowl sieve maida, soda bi-carb and coco powder together.
Add chopped dates to this mixture.
Beat sugar and refined oil together in a mixer. Add milk and beat it again.
Add eggs and fold it in the mixture.
Start adding the dry mixture to the wet mixture gradually and keep stirring with a spatula till properly mixed.
Pour the mixture in a greased tin.
Bake at 180 degrees C for 30-40 minutes or till the knife inserted comes out clean.